Anthony Morrison sells his book “Hidden Millionaire” on the infomercial circuit as well as online. They also do seminars that travel across the country. The book is $20, but the upsell is a $4,000 course about buying Google Adwords traffic and sending the visitors to affiliate links on the commissionsoup.com network. It’s all about getting visitors to sign up for credit card offers and getting commissions when they do (banks usually pay $25-$75 for getting them a new customer).

Well, now that you know this there’s nothing to stop you from getting a Google Adwords account and signing up with Commission Soup (which is free) and doing the same thing without paying Anthony Morrison $4,000. The real downside to this is you can’t use trademarked names (like American Express, Visa, MasterCard) to advertise the credit card offer. Also, the keywords like “credit card” and all it’s variants are bid to the sky already. Even before he got on TV and told all the people who bought the $4,000 training, this was an expensive set of keywords.

You’ll see tons of message on the boards and blogs about this both pro and con. There’s nothing wrong with doing affiliate marketing for credit card offers, but it’s a lot harder than they let on. The real heart of it is the conversion rate, it’s simple math really. If you’re paying $2-$4 a click and the conversion rate takes 50-100 visitors to get a sign up for a new credit card (and they qualify), and you make $50 commission, you can see how someone would be underwater quickly.

You might ask why would Anthony Morrison not just keep the information to himself and duplicate it and keep all that money? It’s because he makes a lot more selling the $4,000 training packages. The real red flags are it’s reported the testimonials are all friends and family, not anyone who bought the system like a consumer would and made anything with it. One post, from DLSreports is the most damning. I’d love to give this poster a link and credit, but they posted it anonymously:

There aren’t any other millionaires using the system. The majority of his students try hard to “work the system” and fail miserably. They lose money marketing but usually not TOO much because chances are good that they won’t get an outrageous number of clicks on their ads to begin with. Not only do they lose their 4k but they end up paying the monthly fees until they finally decide to admit defeat and cancel their membership.

“To help drive that home for everyone, if you look under the “Student Success Stories” section of the Hidden Millionaires website, you will find the following people:

Justin: Anthonys old college buddy.
John Mills: Employee and close personal friend of David Gilmore’s who would be more than happy to tell you that Anthonys “system” is really a crock of crap.
Wayne McCleod: Also an employee of David Gilmore and/or Anthony Morrison. He handles technical maintenance issues. (Computers, etc.)
John Dunn: Anthony Morrisons Media guy in Florida and if I’m not mistaken, had a part in helping to film the infomercial.
Donald and Dorothy Smith: Donald is an employee of David Gilmore’s. His job is mainly to drive the bus that transports the Hidden Millionaires road crew from state to state.
Johnny Gilmore: David Gilmore’s brother.

Basically, all of the “success stories” are actually employees of the company, business associates with Anthony, or close friends and family members. Not a single one of them had to pay any monthly fees along the way or the $4k sign up fee, therefore none of them were technically “scammed” out of anything. In fact, the only way they get their paychecks is if Anthonys company is a success. (Think about that and it won’t be any surprise to you that they would write a “success story” for his website. Any good friend would, right?)”

If you hit the search engines about this you’ll get an earfull. Anthony Morrison and his employees are very proactive when it comes to responding to blog and message board posts. Also I suspect they’re posting all the glowing messages about making money with it. They’ve also registered a ton of domains and made blogs to try to dilute any negative posts and of course talk up their thing. Of course the people who invested the $4,000 and didn’t make money are pretty livid about it.

To sum it up, the problems I have with the Anthony Morrison Hidden Millionaire system is it doesn’t cost $4,000 to learn how to open a Google adwords account. It also doesn’t cost anything to join an affiliate network to promote credit card offers (they also charge a $30 a month fee which you shouldn’t be paying. The biggest problem people will run into is that the keywords for the business are expensive and with the conversion rate, most will be lucky to break even or not lose their shirt in the process.

There’s just one marketing system I recommend. Click the banner up top or just click here to find out which it is.