I saw John Chow do a sponsored review of Safe Swaps and really think this place has potential. What they let you do is go on their system and find other people with email lists and arrange a swap where you do a mailing for them and they do one for you. I’ve been approached in the past by other marketers who wanted to do this, but the problem has always been accountability. You just never knew if they had a list the size they claimed, or would do a mailing at all if yours went out first.

Safe Swaps (at safe-swaps.com) is fairly new, but they offer validated and non validated members to do list swaps with. To validate, you give them a temporary login to your mailing service so they can check your numbers. While it might seem unnerving to do this, the place makes their living by being matchmaker for a monthly fee, so I wouldn’t worry too much. Also, when you’re validated about how many subscribers you have, people are much more likely to agree to a swap with you.

I haven’t tried this yet, but it makes so much sense I probably will give it a shot. They also have a rating system for responses, so you can see who’s giving the best results. Desktopserver.com was originally the way I started 15 years ago selling bulk email software. Of course back then spam wasn’t a problem, but we all know how that turned out… If you know of a place like this I’d appreciate a comment, just haven’t run across a matchmaker service like this one before.