Infolinks (infolinks.com) is a newer contextual advertising company I came across today and I’m going to see how they measure up against Kontera. A lot of the big names like John Chow use Kontera, but I’ve come across some other bloggers who said they’re doing better with Infolinks. What these places do is put relevant highlights on the keywords in your posts or even comments, and if someone clicks you get paid for it.

Infolinks is similar to Adsense, except I like this method better because it’s less intrusive. Also I think a lot of people see that format of Adsense and have become desensitized to it. Traditional banner ads only pull 1/4 of the clicks they did 4-5 years ago. Plugins like Adblock (which I use) really wipes out a lot of  exposure, so I put in an application with Infolinks today. If approved I’ll do a run with them and compare numbers in a month or two with friends using Kontera and have similar blogs. If you’ve had experience with Infolinks I’d love to hear from you.

Update: Yeah I’m going to pass on Infolinks for now and put it on hold. I just went over the blog and the keyword ads were so general “Know all you ever wanted to know about X”,  and the get rich quick ads “make $1,318 a day!” which I despise. The problem is you can’t just choose to advertise the categories you want (like not money making ones). I may look into Kontera and see if their ads are any better. This is a work in progress, but I couldn’t even get through my own articles, so many keywords were highlighted and the ad copy was so generic I’d never click on most of them, can’t see anyone else doing it either.