Products that thrive in a down economy.

If you look back at the Great Depression, times much worse than what we’re going through now, many people did get rich back then. The same goes for times like these but finding them can be a big problem because most business opportunities “talk up their thing” and tell you how recession proof they are even when foundering. The old phrase “success breeds success” is true and if you make insane income claims or say everything’s going great, a certain number of people will buy in just on that.
I’ve studied this and there are some businesses that don’t change much in a down economy, there’s things people don’t cut back on, or increase their spending when times are uncertain. Here’s a few:
High end items like Plasma TV’s, Dishwashers, Washer Dryers.
These kind of items can be reviewed and sold via an affiliate link at a place like Amazon.com and others. The key here is to only promote items which you can’t buy and take home from a big box store. Go to a Best Buy or Circuit City for a dishwasher and they have to deliver it in a few days from a warehouse. If you order it online from a reputable retailer you can saver $400-$600 typically, and you can make $100-$130 commission through Amazon.com if they buy from your link on your review page.
The real key is to buy a subscription to Consumer Reports who do hands on reviews of these items, and then write your own based on the information there. To get top search engine ranking it’s going to take advice from an expert though. Also also there’s some things to do with the manufacturer spec pages to avoid looking like everyone else. It also takes a professional design and look to get people confident enough to buy a high ticket item from you. It can be very profitable, but you’ll need experienced advice from someone who knows how to do it. I only do mentoring and coaching to people on my team with the company I’m with, and if you want more information on that call me at 813-930-5156 and I can tell you which one it is.
The adult industry when it comes to DVD sales has taken a tremendous hit, these places are in big trouble because when people have more time than money, they pirate the movies instead of buying a DVD for $20. This is partially the fault of the industry, because they’ve been in a “nasty arms race” for years churning out the same thing over and over. There’s been the “death of the kiss” and most “movies” (and I use the term loosely) no major studio has script writers or offers their performers acting lessons.
Compared to the 1980’s “golden age” where creativity and plots and scripts were common, it’s now boiled down to who can provide the hottest women doing the nastiest things. The industry close to this that’s remained flat is lingerie. People don’t stop spending on lingerie even when times are tough. It’s a comfort item, and if doing an adult business I’d base it around this instead of movies. I personally wouldn’t get into an adult business just because the marketers for those kind of products like movies have no moral boundaries. Spamming and the like is common as keyword stuffing and the rest. I just wouldn’t touch it, but if I had to, I’d market lingerie.
Vices. The Vice fund has increased sixty percent since the housing bubble burst. This is a hedge fund that covers tabbaco companies, casinos, and alcohol products like beer, wine, and liquor producers. People cut back on going out to resteraunts, but they won’t give up buying things like this, it’s usually the last thing they cut spending on. It means marketing these kind of products gives some insurance against the economy compared to say, vacation packages. I wouldn’t do these kind of businesses or invest in them, but the truth be told, they do hold up in times like this.
Amway. Are you on red alert yet just hearing the name? It’s ok, I would do Amway but only to three types of markets (and no, not selling stuff to my family or friends, no how, no way). I’d market Amway for one reason and to only three markets. The thing they have going for them is millions of products and they offer free UPS ground shipping. I’d go for poeple living in Manhattan or other urban areas where people don’t own cars (a parking space in Manhatten costs as much as rent in many places). Grocery shopping is a pain when you don’t have a car, and especially during the winter months, it’s a huge problem in an urban area to get groceries home in a taxi.
Next is towns who are 30+ miles away from a Walmart. There’s a lot of towns who have fought Walmart and won. The problem is they can’t get close to Sams Club or Costco pricing and this gets them the items delivered to their door. I’d go for towns like those because you can save them a lot of money and deliver it to their door out in Tumbleweed Arizona.
The third is Mom and Pop diners and Pizza places because they’re the ones you see loading 17 bottles of Mountain Dew into a minivan because they need the best price for their hot dog stand or summer camp. With the auto order they can get all the straws, napkins, flour, and everything else they need delivered at the same price they’d spend a day going to a price club. You see the franchise places like Pizza Hut have commissary trucks that deliver everything they need. A small place that’s not a franchise doesn’t, and this would be perfect for them.
In summary, these are the three I’d do Amway for, not my uncle or anyone else. The reason they try to get you to hit up you’re family is because with any MLM if you don’t make at least $500 the first month, you’ll likely give up on it. If you want to find out the only business that I do (it’s not any of these, but I mention them to show I’m not a zombie to what I do), call me at 813-930-5156. Showing you my business is the only way you can see it. I knew about it for six months and until I tried it, which is free, I just couldn’t get it. This is the reason the only way to find out is to call. I don’t even think anyone has ever done our business without trying it first. Give me a call and I’ll show it to you, my name is Nick Bentley and I’m at 813-930-5156.
Nick