Media Buying Secrets Revealed is a program by Carlos and Lupe Garcia to teach you how to do media buying. This is buying huge amounts of traffic from media companies who can put your ads on big numbers of sites at one time, compared to natural search engine traffic and pay per clicks. This type of thing is for when you have a tested product that can scale to large numbers. Also, this requires a very large investment as you can imagine.
Their tactics are sound, based on studying the competition and seeing what works for them instead of trying to reinvent the wheel. Then writing something similar or doing a similar offer for your competing product. Also they stress testing, which is a must before spending a few hundred thousand dollars on a media buy.
They aren’t selling this anymore, using the limited availability method to create buzz. However the free videos are well worth checking out, but this is for people who have a business in place, it’s well beyond what someone can use who hasn’t even decided on a business yet.
This is good advice, but it’s not for everyone. Optimizing a site and testing to increase conversion rates is good for any business of course. The part about media buying is going to require significant investment (in the hundreds of thousands) though. Carlos and Lupe Garcia are very down to earth and effective, but media buying is only for people with deep pockets and a proven business in place already that’s capable of handling large scale sales if you do it right.
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